September 24, 2021
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first_img Coca-Cola, for one, welcomes our new robot overlords.The Atlanta-based beverage corporation has long been using AI technology to tap into customer wants and needs.That came to fruition earlier this year, when the company announced Sprite Cherry—a new flavor based on data collected from its self-service Freestyle soda fountains.Introduced in 2009, the mix-and-match machines feature more than 150 sparkling and still beverages, allowing users to blend various flavors in an entirely customized concoction.(I usually stick with the tried-and-true Diet Dr Pepper. But occasionally add a splash of fruity goodness to my basic Coke drink.)Enough folks, however, were infusing lemon-and-lime-flavored Sprite with a shot of cherry syrup that Coca-Cola took note.The people have spoken (via Coca-Cola)“It was a huge ‘a-ha’ moment for us,” Bobby Oliver, Sprite and citrus brands director at Coca-Cola North America, said in a February statement. “The fact that cherry was the No. 1 Sprite flavor mix on Coca-Cola Freestyle inspired us.”Sprite Cherry and its no-calorie spin-off Sprite Cherry Zero—the first Freestyle-influenced crowdsourced product—is available nationwide in 20 ounce PET bottle (made entirely from plant materials).But why stop there?Coca-Cola in July unveiled a new app that lets consumers order their favorite blend from any Freestyle vending machine. The program rolled out this summer to U.S. universities and locations around Australia and New Zealand.The virtual barista even comes with different traits for different environments: It may appear more spirited on a college campus than, say, a hospital.“AI is the foundation for everything we do,” Greg Chambers, global director of digital innovation at Coca-Cola, said at the time. “We create intelligent experiences. AI is the kernel that powers that experience.There is more to shilling fizzy drinks than a playful personality, though.According to Forbes, Coca-Cola’s algorithms mine weather data, satellite images, crop information, and pricing factors to market healthier options, like orange juice.It also employs artificial intelligence at bottling plants (providing technicians equipment-servicing details via glasses or a headset) and in remote locations like cruise ships at sea.Let us know what you like about Geek by taking our survey. Stay on target McDonald’s Plans to Serve AI Voice Technology at Drive ThruCIMON Returns to Earth After 14 Months on ISS last_img

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