Local companies that want to develop high-growth, technology-based businesses will have the opportunity to benefit from the guidance and advice of another high-calibre business advisor at InNOVAcorp. Dr. Lidija Marusic joined the organization on Monday, Jan. 16. “Lidija’s extensive technical expertise and business savvy make her a strong addition to the InNOVAcorp team,” said Dan MacDonald, InNOVAcorp president and CEO. “Life sciences entrepreneurs need guidance and support from concept stage through to market delivery. Lidija will help better position InNOVAcorp to provide just that.” As part of its high performance incubation (HPi) activity, InNOVAcorp delivers hands-on, tailored business advisory services to early stage technology companies with high-growth potential. Entrepreneurs are coached along the commercialization process in areas such as intellectual property planning, target market identification, pricing and go-to-market strategies, partnerships, and seed and venture capital readiness. Dr. Marusic will work with clients from a range of technology sectors, with a focus on companies in the life sciences industry, such as those based at InNOVAcorp’s BioScience Enterprise Centre on the Halifax waterfront. “Nova Scotia’s life sciences industry holds tremendous promise, and I’m confident I can make a contribution to the solid team of private and public sector players devoted to growing the companies and industry here,” said Dr. Marusic. Most recently, Dr. Marusic was an independent consultant providing technology assessment and business development services to the local life sciences industry. Previously, she was an investment analyst with MedInnova Partners Inc., a Halifax-based company managing a seed fund targeted at commercializing biomedical discoveries. Dr. Marusic has a doctor of medicine degree, a PhD in molecular genetics, and a master of business administration. InNOVAcorp’s business advisors are a critical component of the HPi model the organization uses to help early stage Nova Scotia companies commercialize their technologies. The model uses incubation, mentoring and investment to drive innovation, entrepreneurship and commercial success.