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first_img Polish wagering report highlights STS market dominance  August 17, 2020 In anticipation of the 2018 FIFA World Cup in Russia, which is set to be the biggest betting event of all time, Barcelona-based Mind-Future Sports will be giving punters the chance to experience the tournament on giant screens set up across Europe and in Moscow.Having previously promoted clients at events such as the Brazil World Cup 2014, Summer and Winter Olympics, and the IAAF World Championships, Mind-Future believe this summer’s FIFA World Cup is set to eclipse them all.Mind-Future European Director of Marketing, Jonathan Hemmings, outlined: ”Our giant LED 110m2 screens (think Piccadilly Circus and Times Square) will be in prime city locations in key customer markets – UK, Germany, Spain, Russia and Poland – for all 32 days of the World Cup. “We’ll be giving our commercial partners and advertisers the opportunity to reach millions of potential customers via the screens and also our mobile marketing technology using Geolocation to target mobile phone users with specially-designed content including full-motion video.”For the gaming industry, the screens provide a unique way to reach hundreds of thousands of betting fans every day, including punters that only bet on the significant events like the World Cup.The group has announced that city locations for the giant screens will include Cumberland Gate at Hyde Park in London, Princes St in Edinburgh, St John St in Cardiff plus Barcelona, Madrid, Munich, Berlin, Warsaw and Moscow itself.In addition to this, the group has also revealed that as a symbol of its appreciation, if any advertiser chooses Russia as one of its locations, it will proudly provide them with 5x VIP Guest Tickets for the World Cup Final in Moscow.Having previously worked closely with Graham Martin, the Founder of Bonne Terre, licence holder for Sky Betting & Gaming, Hemmings brings gaming industry experience to the Mind-Future group. Submit MoneyMatrix boosts wire transfer options by integrating Klarna’s Sofort August 24, 2020 Share StumbleUpon Winamax maintains Granada CF sponsorship despite bleak Spanish outlook August 19, 2020 Share Related Articleslast_img read more

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first_imgNinjas in Pyjamas and West Ham United have come together to compete in the Betway Esports Challenge. Both share Betway as a sponsor and partner, and so it’s good to see some creative content being made by connecting these two not-so-distinct dots. The video was created by Betway Insider and the original can be found here.In a fun-filled video, West Ham players Javier Hernandez, commonly referred to as Chicarito, and Michail Antonio face off against each other in Counter-Strike: Global Offensive, taught and coached by esports stars GeT_RiGhT and f0rest. The format is as follows: the first player to eliminate their enemy 11 times wins, testing the accuracy and speed of each competitor. With neither footballers ever having played the game before, it was destined to be a great watch.The Betway Esports Challenge is, of course, a  Betway creation. The bookmaker, which is also the partner of ESL Pro League, began sponsoring NiP some time back in September 2016. The initial announcement promised original content, and this video certainly falls under that category.The challenge is hosted by O. J. Borg, with Chicarito and GeT_RiGhT teaming up against Antonio and f0rest. The tables will be turned on February 26 when GeT_RiGhT and f0rest take part in a football challenge on Betway’s YouTube channel, presumably taking tips from the pros.Esports Insider says: This is a cool video that shows just how great content can be when traditional sports welcomes esports with open arms. Long may it continue, and nice work by Betway, and of course NiP and West Ham. Disclaimer: Betway is a collaborative content partner of Esports Insiderlast_img read more

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