The Vermont Farmstead Cheese Company (VFC) announced today that they have signed a partnership agreement with Sheila Marie Imports (SMI) of Boston, MA. This agreement encompasses an exclusive distribution arrangement through 2012. SMI will expedite the expansion of VFC’s marketing reach throughout the New England and Mid-Atlantic states that SMI services. SMI is a subsidiary of Atlanta Foods International (AFI), a leading national distributor of specialty foods, based in Georgia.This agreement will accelerate product placement and allow VFC to develop a greater portfolio of Vermont farmstead cheeses. With seamless communication through SMI directly to retailers and consumers, VFC will be better able to respond to consumer’s needs and changing market conditions. Cheese making begins Monday, January 17 with product launch in May of 2011.VFC will work directly with SMI sales staff to research and develop unique cheeses that will be embraced by the growing base of farmstead cheese consumers. Farmstead cheeses are those made from the milk of animals that live on the farm where the cheese is manufactured. VFC’s unique story will further push consumer interest in the VFC brand and reinforce the wholesome image of all Vermont farmstead cheese.Peter Mohn, VP of Sales and Marketing at VFC stated, ‘SMI has been very influential and supportive of the farmstead and artisanal cheese producers throughout the U.S. for over twenty years. They understand our approach and see the opportunity to expand the awareness and appreciation of farmstead cheeses from Vermont.”I am very excited about this new relationship and I hope our joint efforts will help to reverse the trend of vanishing dairy farms in the Woodstock area and the entire state of Vermont”, said John Greeley. He continued, “Producing quality farmstead dairy products from one’s own herd of cows in a sustainable manner, this is what authentic Vermont dairy farming is all about.”VFC is the first community-owned farmstead dairy facility in Vermont. The company was conceived and founded as a community based effort to preserve the rural way of life in South Woodstock.www.vermontfarmstead.com(link is external). South Woodstock, VT (January, 2011) …
Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign.The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on ITV (5 October).Developed by marketing agency DDB Stockholm, the fully integrated campaign, which will be promoted throughout TV, Print, Social Media and digital verticals, aims to push the Unibet brand and messaging in a ‘new direction’.Martin Dyhouse – Kindred GroupSpeaking to SBC, Martin Dyhouse Head of Brand Strategy for Kindred Group, detailed campaign initiatives;“At Unibet, we proudly say that we are ‘By players, for players’ and this advert is part of an ongoing global campaign to explain what we mean when we say it.”“The big idea comes from us wanting to challenge the stereotype of how bettors are seen. We know that bettors don’t just rely on luck, they do their homework. They debate with their friends they do their research before making an informed bet. And by placing a smarter bet it enhances their passion and enjoyment for the game.”The new ‘By players, For Players!’, is delivered as Unibet expands its marketing presence within multiple European territories. Ramping up its marketing activity, this August Unibet announced London marketing agency Initiative UK as its lead media planning and buying account, tasked with maximising the bookmaker’s brand coverage and awareness.“As part of the global campaign we have created localised versions of the advert for each market to ensure that is as relevant as possible in each country. Ultimately we want Players to be proud of being a Player, getting the recognition they deserve for a bet well made.” Dyhouse further statedUnibet ‘By Players For Players’ Revamp Share Share Submit StumbleUpon
EGBA calls for enhanced collaboration on consumer rights August 11, 2020 Submit Share Share Spain’s Jdigital has submitted a ‘compendium of arguments’ to the European Commission (EC) highlighting that the introduction of the Draft Royal Decree breaches EU law on business practices and fair market arrangements.Jdigital, with the backing of the European Gaming and Betting Association (EGBA), argues that the Royal Draft Decree had not been subject to ‘public consultation’, and that it is ‘obvious that the Spanish authorities are making an improper use of the emergency procedure’ – adding final amendments that had not been published to market incumbents.Under EU Directive 2015/1535, the standstill period may be shortened “in cases where […] for urgent reasons, occasioned by serious and unforeseeable circumstances relating to the protection of public health or safety […] and for rules on services, also for public policy, in particular the protection of minors, a Member State is obliged to prepare technical regulations in a very short space of time in order to enact and introduce them immediately without any consultations being possible.”The TRIS Directive further clarified that “the Member State shall give reasons for the urgency of the measures taken. The Commission shall give its views on the communication as soon as possible. It shall take appropriate action in cases where improper use is made of this procedure.”According to Jdigital, the Spanish authorities have made ‘improper use of the emergency procedure, and that the Spanish Draft Royal Decree is not eligible for such emergency procedure’.“It is inadmissible to accept the emergency resource for the approval of a regulation that presents such differentiated treatment between public and private play, especially when gambling is a legal activity in Spain that is already subject to strict controls and regulatory measures, most of them self-imposed by the sector itself,” a statement from Jdigital said.“This is a rule that completely silences the industry, with significant consequences in terms of jobs and tax collection, at a time of economic crisis as difficult as the one we live in. It is an ideological law, which has no support in data or studies.”Among its arguments, Jdigital outlined three key areas which it believed discredit the Spanish government’s decision to adopt more stringent measures.The briefing paper stated: “ First of all, it is submitted that Spain cannot argue that the measures contained in the notified Draft Royal Decree (advertising restrictions on gaming) are directly linked to the COVID-19 pandemic.“Indeed they do not address serious risks for the public health related to COVID-19 nor the protection of the population from the effect of this disease; the only cases of new drafts notified by Member States that warranted the use of emergency procedure during the pandemic were technical regulations concerning tests, medicinal products and devices, masks etc.“Second, in any case the criteria to establish urgency (to avoid the application of a standstill period) are not met. Indeed, the Spanish authorities did not prepare such technical regulations “in a very short space of time” and/or due to the COVID state of emergency.“The backbone of these measures were already prepared in February 2020 and notified to the Commission following the normal TRIS procedure and adopted as Royal Decree 11/2020 on 31st March 2020, at a time when arguably the COVID-19 situation was even more serious and more unforeseeable than at the present stage.In its appeal, Jdigital states that Spain’s Consumer Affairs Ministry, the author of the controversial amendments had taken advantage of unprecedented market conditions to forward its Decree order to the EC, without any form of technical oversight, required by authorities to provide to licensed market incumbents.“The notified measures are just adjusting (by providing more restrictions to the internal market) those already notified under the normal procedure at the heart of the crisis : how could they now qualify for an emergency that did not exist and was not invoked at that time?“Third and to make it worse, the notified measures mostly aim at making the Decree as notified in March 2020 more restrictive and discriminatory, as further elaborated on in the sections on the breach of internal market freedoms below.“Thus, the only “urgent” motivation for Spain is to favour public lotteries against any other gaming and gambling activities. As the Commission knows, economic motivation cannot be considered as an acceptable justification for imposing restrictions to internal market freedoms, even less in emergency procedures“Thus the Commission is called upon to oppose Spain’s request for adoption of the Draft Royal Decree without due regard to the TRIS standstill period. It is not only justified so as to allow Member States and interested parties to express their concerns against the notified Draft within the TRIS procedure, but also necessary to avoid a very bad precedent that would weaken the procedure as established by the TRIS Directive.”Having approved last-minute changes to the Royal Decree, Mikel Arana, new Director-General of Spain’s DGOJ, defended the regulatory body and Spanish government’s actions stating that betting incumbents, football clubs and media owners had been forewarned throughout 2019 of likely changes to the mandate that had been federally approved. Winamax maintains Granada CF sponsorship despite bleak Spanish outlook August 19, 2020 Andrea Vota – Jdigital’s challenge of Spanish restrictions is led by logic and rationale August 13, 2020 Related Articles StumbleUpon
And as far as bridges go, in 2019, Flacco was arguably the sturdiest structure available.MORE: Details of Broncos’ trade for FlaccoAccording to ESPN, which reported the trade agreement Wednesday, Denver likely will send Baltimore a mid-round NFL Draft pick in the deal, which can’t be officially processed until the new league year begins March 13. That ESPN report’s mention of Nick Foles, Ryan Tannehill, Tyrod Tayor and Blake Bortles as QBs “expected to change teams” in 2019 helps illustrate why the Broncos are wise to make a move for Flacco in February.Foles and Taylor are expected to become free agents in March. Denver would need to pursue either in the open market, where the potential of a bidding war with another team exists. Such a pursuit also would set up the Broncos to repeat the mistake they made last year with Case Keenum, who will cost them $10 million in dead money for 2019 if released.Like Flacco, Tannehill and Bortles likely would need to be acquired via trade. Neither player’s body of work is strong enough to suggest he is a better option than the Super Bowl 47 MVP, especially if a price as low as a mid-round draft pick indeed turns out to be the compensation.Yet, for the Broncos, the biggest issue with any of the non-Flacco options in free agency or the trade market is the allowance of the question with which president of football operations John Elway has wrestled for roughly half of his managerial tenure in Denver: Is this new guy, the guy?WATCH: Flacco’s best throws of 2018 seasonThat question was asked during the 2015 season, when Denver turned to 2012 second-round draft pick Brock Osweiler as Manning missed games due to injury. Osweiler months later was signed away by Houston, where he flopped miserably as a starter before eventually returning to the Broncos as a backup.The question was asked when Denver drafted Paxton Lynch with the 26th overall pick in the 2016 NFL Draft. The Lynch project failed, and he was released by the Broncos as the 2018 season began.The question was asked when Trevor Siemian, Denver’s seventh-round draft pick in 2015, won the 2016 starting QB job over the aforementioned Lynch and veteran signee Mark Sanchez. A couple years of injury and disappointing production later, Siemian was traded to Minnesota.The question was asked last year, when Denver signed Keenum to a two-year, $36 million contract. Keenum threw 15 interceptions in 2018, tied for the second most in the league.But the question can’t be asked now. Flacco’s age won’t allow it. Flacco should not be viewed as Denver’s next attempt at QB settlement. He should be viewed as an attempt to reach the next attempt at QB settlement. The Broncos know what they’re getting in Flacco, he of an 84.1 career QB rating and 61.7 career completion percentage. This is not some sort of experiment.With that said, doubts about Flacco’s ability to produce well enough for the Broncos to compete in the AFC West are fair.What’s unfair is assuming Elway is rearing back for another swing-and-a-miss. This time, at least he knows what pitch is coming. Elway’s recent whiffs at QB have generated fair questions about whether he is capable of evaluating the position at which he became an NFL star as a player in the 1980s and ‘90s. A trade for Flacco does not answer those questions, of course, but it does buy Elway time to do so.Such a move suggests the Broncos don’t love what they see in the 2019 NFL Draft QB class. They hold the 10th overall pick, and though the Flacco trade does not take them out of the running for a passer in the draft, it does imply they know who they want their 2019 starter to be, regardless of what else happens in March or April.That could be seen as more inadequate evaluation on the part of Elway. But with names like Tua Tagovailoa and Trevor Lawrence set to become available in near-future drafts, it also could be foresight. Why take what many would consider another leap of faith with a Kyler Murray or a Drew Lock — or a Tannehill or a Taylor — when the Broncos could instead position themselves to go after what many would consider a sure bet a year or two later?MORE: Top 100 players in 2019 NFL Draft In one regard, the Broncos’ reported agreement with the Ravens to trade for quarterback Joe Flacco is worthy of criticism. More than three years after Peyton Manning’s final game, the Flacco trade confirms Denver still does not employ what most would call a “franchise QB,” a passer capable of leading the offense for more than a few years.But for the first time since Manning’s retirement, the Broncos have a QB for which the plan should be clear. Flacco, at 34 and entering his 12th NFL season, should be viewed as nothing more than a bridge connecting Denver to its next attempt at solving football’s toughest positional riddle.
MORE: 10 key revelations from Brady’s interview with Stern”I have tremendous affection for Trump. We used to do radio shows together, have fun, he came to my wedding and all this kind of thing,” Stern said. “I don’t know where you’re at politically, but it was weird because there was a time when Donald called me up and said, ‘Hey, I want you to speak at the Republican convention.’ And Donald can be very forceful. It was weird.”I was actually a Hillary Clinton supporter. I was really into her,” Stern continued. “It was awkward for me because he was asking me to do that, and I had to say no to him, and it’s not an easy thing to do to somebody who has been kind to you.”Trump also reached out to Brady, who declined to speak at the convention because he wasn’t going to do “anything political.” He explained that Trump’s presidential campaign changed everything and made him “uncomfortable.””He would call me after games, ‘I watched your game Tom, let’s play golf together.’ So 2003, 2004, that’s kind of the way it was,” Brady said of his friendship with Trump. “He would golf, and then he became someone that — he would come up to our games and stand on the sideline. He would cheer for the Patriots. He always had a way of connecting with people, and still does.”But the whole political aspect came, and I think I got brought into a lot of those things because it was so polarizing around the election time. It was uncomfortable for me. You can’t undo things — not that I would undo a friendship — but the political support is totally different than the support of a friend.”Brady believes modern politics is too divisive, so he chooses to focus on embracing leadership and bringing people together. He told Stern his connection to Trump never created problems within the locker room.”No, no, never,” Brady said. “(My teammates) know me. They know who I am. I was with them every day.”MORE: Brady reveals why he left Pats for BucsThen Stern stunned the Bucs quarterback with a question about Trump wanting Brady to date Ivanka, his daughter and senior presidential advisor. Brady couldn’t help but laugh and said Trump never directly suggested he should form a power couple with Ivanka. Tom Brady has been friends with President Donald Trump for many years, but the future Hall of Famer’s personal support doesn’t necessarily extend into politics.In a lengthy interview on Wednesday’s edition of “The Howard Stern Show,” the Buccaneers quarterback tackled a number of topics, including his relationship with Trump and where he stands politically. Stern was curious how Brady interacted with Trump in the lead-up to the 2016 election; Stern had formed his own bond with Trump, but didn’t want to endorse him. “Did I consider dating her? No, there was never that where we ever dated or anything like that,” Brady said.You can hear Tom Brady squirm when Howard Stern asks him about Donald Trump wanting to hook him up with Ivanka pic.twitter.com/0WurJBEV5j— gifdsports (@gifdsports) April 8, 2020Brady wisely maneuvered his way out of Stern’s blitz and scrambled away by pointing to Gisele, his wife since 2009.”It all worked out for me anyway,” Brady said. “I married the woman of my dreams. … I think I married the most amazing woman. So I have no regrets.”