August 1, 2021
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first_img Updating the market, European sports betting operator Unibet (Kindred Group Plc), has moved to revamp its flagship ‘By players, For Players!’ tagline launching a new ‘fully integrated’, multi-vertical advertising campaign.The new ‘By players, For Players!’ campaign, was launched throughout multiple Unibet markets this October, with the advert making its UK debut during the England vs Slovenia World Cup on ITV (5 October).Developed by marketing agency DDB Stockholm, the fully integrated campaign, which will be promoted throughout TV, Print, Social Media and digital verticals, aims to push the Unibet brand and messaging in a ‘new direction’.Martin Dyhouse – Kindred GroupSpeaking to SBC, Martin Dyhouse Head of Brand Strategy for Kindred Group, detailed campaign initiatives;“At Unibet, we proudly say that we are ‘By players, for players’ and this advert is part of an ongoing global campaign to explain what we mean when we say it.”“The big idea comes from us wanting to challenge the stereotype of how bettors are seen. We know that bettors don’t just rely on luck, they do their homework. They debate with their friends they do their research before making an informed bet. And by placing a smarter bet it enhances their passion and enjoyment for the game.”The new ‘By players, For Players!’, is delivered as Unibet expands its marketing presence within multiple European territories. Ramping up its marketing activity, this August Unibet announced London marketing agency Initiative UK as its lead media planning and buying account, tasked with maximising the bookmaker’s brand coverage and awareness.“As part of the global campaign we have created localised versions of the advert for each market to ensure that is as relevant as possible in each country. Ultimately we want Players to be proud of being a Player, getting the recognition they deserve for a bet well made.” Dyhouse further statedUnibet ‘By Players For Players’ Revamp Share Share Submit StumbleUponlast_img read more

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first_imgEL SEGUNDO — By the end of Thursday’s training camp session, Lonzo Ball felt fatigued. But he was more focused on what he didn’t feel.Pain.For the first time this season, Ball, the 20-year-old second-year point guard felt healthy enough to go through an entire practice. Since a knee injury that ended his rookie year prematurely and led to offseason surgery for a torn meniscus, Ball has been sidelined and limited from full competition.While he’s not likely to take the floor in Sunday’s preseason opener against the Denver Nuggets, getting back into a full practice felt like a significant step in the right direction after months of restrictions. Trail Blazers, Grizzlies advance to NBA play-in game; Suns, Spurs see playoff dreams dashed Newsroom GuidelinesNews TipsContact UsReport an Error Lakers practice early hoping to answer all questions Lakers, Clippers schedules set for first round of NBA playoffs How athletes protesting the national anthem has evolved over 17 years During one offseason pick-up game after hitting several consecutive 3-pointers, he drew effusive praise from President of Basketball Operations Magic Johnson (“Oh my goodness, this boy here. Wow.”). Teammate Brandon Ingram said “he can shoot the damn basketball.” James’ comments Thursday might’ve been the most glowing yet.“He doesn’t say anything and he works his butt off,” he said. “He puts in his work. … But he can shoot the peel off the ball, man, and it’s going to be very good for our ballclub, no matter if it’s to start the season or whenever. If he ever gets his number called, when he gets his number called, he’ll be ready because he just loves what he does.”JAMES WILL PLAY IN PRESEASON OPENERWhile it seems unlikely Ball will see action Sunday, James will, Walton confirmed after practice. The 33-year-old forward is not expected to play close to a full game, but he’ll see the floor in San Diego.“We talked about it a little bit today, so we’ll get him out there on Sunday and see how much he plays and it will be determined later but he’ll get out there and play on Sunday,” Walton said. “He will not play 48 (minutes). It will be more than one and less than 48.”Related Articles Ball acknowledged he was “rusty,” throwing some of his characteristic pin-point passes slightly off-target. But Walton was complimentary of what he saw from Ball.“He looked really good,” he said. “It was good to see him out there cutting and making his reads and his passes.”In the first two days of camp, Ball said it was up to him to tell the staff if he was ready to fully participate. Recently he had some swelling in his knee, but this week, he said, the inflammation has been down and he hasn’t been in pain, even when working on his cuts and change of direction motions.It was the first time Ball shared the court with new teammate LeBron James, one of his idols growing up. But he said he wasn’t intimidated by the experience.“I am never nervous,” Ball quipped good-naturedly. “I mean, he is just another person at the end of the day. He’s not God.”MYKHAILIUK TURNING HEADSWhile the media viewing portion of practice tends to be after the true action, there is at least one event cameras have begun lining up for: Svi Mykhailiuk’s 3-point shooting.The rookie out of Kansas has been remarkably consistent at the end of practices from the 3-point line, hitting 20 straight shots during one segment on Wednesday afternoon. A 44-percent 3-point shooter as a college senior, Mykhailiuk had a reputation as one of the draft’s best shooters – one which has only been bolstered as the Lakers have watched him throughout the week. The Lakers went through what Luke Walton called “a controlled scrimmage” on the third day of training camp, installing more offense. He said the effort was good, but the execution was not as sharp – as the team continues to figure itself out, he called some of the practice “sloppy.” Trail Blazers beat Grizzlies in play-in, earn first-round series with the Lakers AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREUCLA alum Kenny Clark signs four-year contract extension with Packers“Did the whole practice. Did everything today,” he said. “Obviously I was a little tired but had to get back.”last_img read more

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first_imgDear Editor,During the summer that just ended, Guyanese-Americans organised community events specifically designed to reunite kinfolks from a particular village and surrounding area in Guyana. These have become annual rituals that constitute a remembrance and celebration of life in that village and of the presence and achievements of those villagers and their descendants settled in America. Recreating ties among those spread across different areas in America, transmitting kin-based connections to offspring, is one of the objectives behind these joyous village reunions.Over the last two decades, Indo-Guyanese village and school reunions have become an annual ritual in New York City. They have institutionalised people (or those Americans who trace their roots) from every Indo-Guyanese village imaginable at gatherings (reunions) this past summer; and in fact have been so doing for many years – at the Flushing Park, Cunningham Park, Baysley Park, or Roy Wilkins Park, all of which also host cricket.And these reunions carried their own distinct labels, like Port Mourant Day, or Albion Day, or Rose Hall Day, or Canal Day, or Lesbeholden Day, etc. These reunions were organised by volunteers. The reunions attracted hundreds every Saturday and Sunday from the first weekend in July through end of September. The largest gatherings were usually Port Mourant, Albion, Enmore, Canal, Windsor Forest, Uitvlugt, Wales, Rose Hall Canje, Black Bush, etc. Non-villagers (from surrounding villages) also attend the reunions. I attended several to observe proceedings from a journalistic and academic perspective.All the school and village reunions tend to bring together people from back home in a fraternity. These reunions had a plethora of fun activities, including cricket, volleyball, track and field (bag racing, needle threading), dancing, and of course liquor drinking and a lot of eating. They saw each other and talked about those who lost hair, gained bellies, used reading glasses, etc. They showed off old photos of themselves, children, grandchildren and neighbours.Large music boxes tend to entertain the crowds with Indian and chatney songs, and occasionally there is a live band. Karaoke from well-known artistes is also part of the entertainment.These social events have meaning. The reunion is used as a fundraising drive to improve the village back in the old country. Raffles are held, participants also donate money; collected proceeds are sent home or used to organise next year’s activities. The money is given to some worthy project in Guyana – fixing a school; helping poor families; honouring outstanding Guyanese from that area – recognition.For older folks and those in poor health, a reunion presents a chance to see people whom they had not seen for a long time, and may also be seeing for the last time. The gatherings are also a way to celebrate shared heritage and culture; to exchange stories, and to honor the memories of those who have passed on.Participants disclose that it is a wonderful opportunity to be with village folks. The reunions allow members of a village to re-engage in face-to-face interaction that would keep alive memories of village life and to reminisce and celebrate their families and personalities. The holding of a village reunion also gives youngsters born in that village and migrated, as well as American-born of parents from those villages, a chance to meet and get to know their ancestral villagers, and anyone else who is from that village; and by extension from Guyana. It is amazing to hear youngsters born in America say they are from Port Mourant, or Anna Regina, or Berbice, or Guyana. The reunions are a welcome activity – a re-enactment of nostalgia back to a time and place that formed an important part of Guyanese life. They help people catch up with the past after a long period, serve a therapeutic effect on the old, feeble and lonely. There is much consoling over losses, and gratification and joy at meeting again. The connections, shared values and common experiences re-unite them all once again, until another summer, when they hope to meet again.Yours truly,Vishnu Bisramlast_img read more

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