12SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Data presents countless usage opportunities. It can be used to better understand consumer behaviors, optimize business processes and improve security. The list goes on and on. Now, that list includes the ability to measure the potential success (or failure) of a movie.Last fall, Fox Studios partnered with Lightwave, a small bioanalytics company, to monitor how audiences reacted to the movie “The Revenant.” Lightwave strapped medical-grade fitness trackers to the wrists of 100 moviegoers in four cities—Boston, Chicago, Philadelphia and Washington, D.C. The trackers measured heart rates, body temperatures, movements and skin conductivity to determine fight-or-flight responses.The goal of Lightwave’s experiment was to give filmmakers a leg up during the creation process. Data gleaned from audiences’ physical and emotional reactions to films could potentially give studios insights into what works and what doesn’t, thus providing opportunities to fix the films before they hit theaters.During “The Revenant,” Lightwave’s sensors tracked audiences’ heartbeats and movements. The sensors measured 14 hear-pounding moments, as indicated by significant heart rate increases, and captured 4,716 seconds (over 78 minutes) audiences spent motionless in their seats. continue reading »
Los Angeles Metro Rail’s Expo Line opened its planned extension to Santa Monica on May 20. The Expo Line, which includes stops near USC’s campus at Jefferson/USC and Expo Park/USC, added seven new stations with stops at Palms, Rancho Park and Downtown Santa Monica. As part of the expansion, L.A. Metro offered free rides to passengers May 20 and May 21.
David Lampitt, Sportradar: F1 presents betting’s most sizeable opportunity August 14, 2020 Share Submit StumbleUpon Sportradar combats social media abuse with player protection solution August 17, 2020 Share Related Articles Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Leading sports data, insights and content supplier Sportradar has teamed up with Germany-based SPORT1 to showcase the newly launched eFootball.Pro League.SPORT1 has acquired platform-neutral rights to broadcast the fixtures, with live and highlight coverage of the current season in Austria, Germany and Switzerland. The sports platform will live stream the fixtures on SPORT1.de, in addition to on its YouTube channel and again on eSPORTS1.Lutz Tigges, Senior Director Audiovisual Broadcast at Sportradar, commented: “We are very pleased to work with SPORT1 in esports and support the successful growth and development of its fully dedicated esports channel. “eFootball.Pro League is a fantastic fit for that strategy as it’s a new concept that delivers high quality, exciting matches.“The competition involves a number of teams from across Europe, including Schalke 04. Joining them are FC Barcelona, Celtic FC, AS Monaco, FC Nantes and Boavista FC.Daniel von Busse, COO TV and Member of the Board of SPORT1 GmbH, added: “Through this partnership with the eFootball.Pro League and the TAG Heuer Virtual Bundesliga, we now offer esports fans the full spectrum of virtual soccer on eSPORTS1. “With its format of regular season, playoffs and finals, the competition, which was the brainchild of Barcelona star Gerard Piqué, promises excitement from beginning to end. It will definitely also wow esports fans in Germany, Austria and Switzerland.”